
Brand Strategy
Brand Messaging
Brand Identity
Omnichannel Advertising
Creative Concept: Redefining Masculinity
This concept will focus on using silhouettes to maintain patient anonymity, allowing them to feel safe and open in sharing their experiences with the community. The goal of redefining masculinity is to challenge the stereotype that men must always be physically independent, strong, and courageous. Instead, OASIS encourages men to embrace mental independence, strength, and courage.